A Comprehensive Guide to Hashtags
If you’re new to social media, hashtags can be one of the most confusing aspects of online posting. It can be overwhelming to learn how many to use, where to use them and when you need to place the precursory pound symbol. Don’t fret, we’ve created this comprehensive guide to hashtags so that you can
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Sometimes The Best Marketing Doesn’t Look Like Marketing
Back in my 20s, around 2010, when I worked as the marketing manager for the Arts Council of Indianapolis (one of the coolest jobs I’ve ever had), we participated in next-gen engagement training, including how-to sessions on topics like events and social media that appeal to young professionals, college students and school-age demographics. Led by
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4 Reasons Why Good Aim is a Good Fit for Your Company
Are you a small or medium-sized business that is unable to have its own marketing team? Are you a startup that needs more attention to grow your brand? Does your marketing team need a boost for a large, upcoming project or guidance for creating their first marketing plan? Hiring more people for your marketing
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6 Tips for Marketers During and After the COVID-19 Pandemic
COVID-19 isn’t going away any time soon, and marketers need to stay smart about how to best reach their audiences and boost their brand. Here are our top six tips for companies to strengthen their marketing efforts in year two of the pandemic. Be authentic. For many people, the risk of infection and adherence to
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5 Social Media Best Practices to Boost your Brand
Tweeting and sharing, posting and uploading, streaming and commenting—social media is a part of our daily lives. Over half of the world’s population (56%, to be exact) uses social media. Not only are marketers eager to reach out to the huge audiences on social networks, but consumers are looking to hear from brands on social
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Picture Perfect: Why high-quality images take your content to the next level
“You never get a second chance to make a good first impression,” as Will Rogers, famed actor and humorist from the 1930s once said. While this is certainly accurate in personal relationships, it’s also unbelievably true when it comes to your digital presence. According to a study from the Missouri University of Science and Technology,
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You Probably Need a New Website and Here’s Why
Ever had a frustrating website experience? Maybe you’re trying to access a page and Google tells you it’s not secure. Or maybe every page takes an eternity to load. Or the website is so hideous that it burns out your retinas. Perhaps the links don’t work or you have to read the person’s entire life
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Signs you need a brand refresh!
For any business or public figure to remain successful, refreshing their “brand”, or rebranding, can be a game changer. A brand is more than a logo or business name: Marty Neumeier, in his book “The Brand Gap,” defines a brand as “a person’s gut feeling about a product, service, or organization.” A rebrand, no matter
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8 Things to Keep in Mind Before Building a Website
If you’re a business owner and you’re considering building a website, it’s possible that you feel overwhelmed by all the options and possibilities when it comes to spotlighting your company and establishing an online presence. No need to worry—we’ve compiled a list of things you may need to consider so that you can make the
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