How to know if LinkedIn Ads are good fit for your advertising dollars
LinkedIn is a great place for B2B companies to grow and nurture an audience, but how do you know if that is the right place for your advertising money to go? Check out the top three things to consider before starting advertising on LinkedIn. Where do you want people to be in your funnel? When
Read MoreWhy blogging is important to your company
Does having a blog make sense for your company? Short-form content and video may be exploding, but having a company blog can still be one of the best ways to distribute information to current and potential customers. Blogging, which can offer more than just good information and pageviews, should always be one of the mainstays
Read MoreHow to create videos for social media that don’t flop
With the rise of apps like TikTok and platforms like Instagram introducing Reels and YouTube putting out Shorts, it’s clear to see that the medium of video is a powerhouse in digital marketing. Trends like these are important to stay on top of, but just posting a video occasionally is not going to mean success
Read MoreThe best marketing tips we learned from books
Marketing is always changing. Whether it’s ChatGPT, Meta’s new platform Threads or influencer marketing, tactics and platforms will always grow, evolve or fall off. But what about the laws of marketing that stay the same? As ravenous readers ourselves, the Good Aim team has put together a list of books that have helped us better
Read MoreWant to improve your SEO? Try this.
Most people have seen the term SEO on blogs or social media, but what is SEO? Search engine optimization, or SEO, is optimizing your content so search engines, like Google or Bing, can easily see what your website is about when someone is searching for a relevant topic. But how do you hit the prized
Read MoreWhat’s the right digital platform for your business?
Do you want to start posting more on your company’s social media accounts, but not sure what platforms you should focus on? With every platform constantly updating their algorithms and each one having a different core audience, it can be difficult to find the one that’s right for your company. After years of helping clients
Read More5 things to remember when building an email campaign
Starting an email marketing campaign, especially from scratch, can be very difficult if you don’t have a lot of experience with generating leads with this tactic. With that in mind, the Good Aim team put together five tips for everyone to remember when they start to build out an email marketing campaign. Imagine if you
Read More10 tips to make your landing pages convert
Determine the purpose A landing page is a webpage that’s designed for a particular purpose. You may want visitors to: Before you develop your landing page, you should be able to answer these two questions: What is the purpose of your page? How does this help increase conversions? Choose a unique URL Perhaps you want
Read MoreGetting the most out of your company blog
It’s strange to think back to a time when having a company website wasn’t a necessity like it is today. It’s an absolute must if an organization wants to tap into the 5.16 billion individuals who use the internet on a regular basis. With so many users (and so much content!) on the internet, the
Read MoreSocial Media Trends to Watch in 2023
As we begin the new year, the team at Good Aim Communications has compiled a list of some of the upcoming social media trends to keep in mind when considering your company’s social media strategy and calendars. Social media marketing tends to be evolving and fast paced with social media companies altering their algorithms to
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