It’s strange to think back to a time when having a company website wasn’t a necessity like it is today. It’s an absolute must if an organization wants to tap into the 5.16 billion individuals who use the internet on a regular basis. With so many users (and so much content!) on the internet, the

As we begin the new year, the team at Good Aim Communications has compiled a list of some of the upcoming social media trends to keep in mind when considering your company’s social media strategy and calendars. Social media marketing tends to be evolving and fast paced with social media companies altering their algorithms to

With over 810 million members in more than 200 countries and territories, LinkedIn has become the world’s largest professional social network. Professionals and students can utilize LinkedIn to make connections, hear from thought leaders and companies, and share their own work and successes. Even with these great benefits, some are still hesitant to take full

What are some hardships you have faced as an entrepreneur?  COVID was (and continues to be) a major challenge. As a mother of two elementary children, I was stretched so thin trying to tend to my business clients … and my family clients (if you know what I mean)! I struggled to find any help because

If you’re new to social media, hashtags can be one of the most confusing aspects of online posting. It can be overwhelming to learn how many to use, where to use them and when you need to place the precursory pound symbol. Don’t fret, we’ve created this comprehensive guide to hashtags so that you can

Back in my 20s, around 2010, when I worked as the marketing manager for the Arts Council of Indianapolis (one of the coolest jobs I’ve ever had), we participated in next-gen engagement training, including how-to sessions on topics like events and social media that appeal to young professionals, college students and school-age demographics. Led by

Are you a small or medium-sized business that is unable to have its own marketing team? Are you a startup that needs more attention to grow your brand? Does your marketing team need a boost for a large, upcoming project or guidance for creating their first marketing plan?   Hiring more people for your marketing

COVID-19 isn’t going away any time soon, and marketers need to stay smart about how to best reach their audiences and boost their brand. Here are our top six tips for companies to strengthen their marketing efforts in year two of the pandemic.    Be authentic.  For many people, the risk of infection and adherence to

Tweeting and sharing, posting and uploading, streaming and commenting—social media is a part of our daily lives. Over half of the world’s population (56%, to be exact) uses social media. Not only are marketers eager to reach out to the huge audiences on social networks, but consumers are looking to hear from brands on social

“You never get a second chance to make a good first impression,” as Will Rogers, famed actor and humorist from the 1930s once said. While this is certainly accurate in personal relationships, it’s also unbelievably true when it comes to your digital presence. According to a study from the Missouri University of Science and Technology,