Want to improve your SEO? Try this.
Most people have seen the term SEO on blogs or social media, but what is SEO?
Search engine optimization, or SEO, is optimizing your content so search engines, like Google or Bing, can easily see what your website is about when someone is searching for a relevant topic.
But how do you hit the prized top spot in the search rankings? Good Aim has compiled a few tips that you can implement to help you reach the top search result.
1. Place keywords at the top of your content
Let’s say you are writing a blog post with the target of boosting your website’s SEO. One of the most important things is to keep your keywords at the top of the page. Google, who has 91.9% of the market share when it comes to search, puts more weight on keywords that appear toward the top of the webpage.
This also means placing keywords in your title. If the keyword “Residential Painters in Indianapolis” is your target, write a blog post titled “How You Can Pick the Best Residential Painters in Indianapolis.”
2. Ensure your site’s loading speed is lightning fast
We all know that one site that never loads, or when it does, it takes forever. Google knows that sites like this are out there, too, which is why site speed is one of the main ranking parameters when it comes to SEO.
One of the best ways to check your site’s speed is the PageSpeed Insights tool. This site provides recommendations from Google to improve your site’s loading speed and performance. It does more than just tell you if your page is slow; it helps you find exactly what is wrong with your page!
3. Remember to EEAT
The four things that Google focuses their rankings on are Experience, Expertise, Authority and Trust (EEAT).
When judging experience, Google wants to see that you have first-hand experience in the topic you discussed. For example, it makes sense for us a marketing agency to talk about things like SEO or digital advertising, but if we just started posting recipes on our site, they’d know something is off.
Google judges on expertise because they want to know how much you actually know about the topic. For example, Google would rank a publication that has won Pulitzer Prizes higher than a blog written for fun. If you have awards, display them!
This also ties into authority. With this, Google wants to see that your audience has been linking to your content because it adds value. As with any marketing, make sure that you are always adding actual value in your content.
The last focus is trust. Make sure that your website is secure, you are providing true, accurate and up-to-date information in an ethical and easy-to-read way.
SEO is a big can of worms to open, and understanding the ins and outs can feel like a big task. Do you need some help navigating SEO best practices? Good Aim is here to help! Reach out to schedule a call.