How to create videos for social media that don’t flop
With the rise of apps like TikTok and platforms like Instagram introducing Reels and YouTube putting out Shorts, it’s clear to see that the medium of video is a powerhouse in digital marketing. Trends like these are important to stay on top of, but just posting a video occasionally is not going to mean success for your social media strategy. So, what will?
- Create a clear strategy
Creating and publishing video does not guarantee your engagement or website traffic will increase. Before creating a clip, conduct some audience research, see what your competitors are doing and make sure that you have the time and resources to work on video. Video creation can be difficult and time consuming; having a team member or partner who can record and edit is key.
It’s also important to think about how video fits into your social media strategy as a whole. Brands who are looking to increase awareness will have very different videos than those trying to boost sign-ups to their lead generation campaign.
- Know the optimal length for each platform
What length should a video on TikTok be? YouTube? Instagram? When you are creating content, it’s important to know what works best for each platform, since each one has a different algorithm.
Thanks to Hootsuite, you can see how long each video should be below:
🡪 TikTok: 7-15 seconds
🡪Twitter: 44 seconds
🡪 YouTube: 2 minutes
🡪 LinkedIn: 30 seconds
🡪 Instagram: 1 minute
- Don’t bury the lead
Did you know that the average attention span is now eight seconds? Because of this, it’s extremely important to hook viewers with your post as soon as possible. Now, you don’t have the time to explain a topic in eight seconds, but viewers should know whether the video is for them or not immediately–and your intro should have people begging for what’s going to happen next.
- Always include subtitles
Making video accessible for all people is not just important for inclusion, but also to increase engagement. Adding subtitles will make sure that people who might not be native speakers or hard of hearing still have the ability to view your content.
Not only that, but on most platforms, video starts out silently, so having subtitles makes sure that people don’t miss what is being said in the first seconds. It’s also nice for people who want to scroll social media in public, but don’t want to annoy people with loud noises or catchy songs.
Do you want to start with video but need help? Go to goodaimcommunications.com/contact to learn more about how we can help!