With the rise of apps like TikTok and platforms like Instagram introducing Reels and YouTube putting out Shorts, it’s clear to see that the medium of video is a powerhouse in digital marketing. Trends like these are important to stay on top of, but just posting a video occasionally is not going to mean success

Marketing is always changing. Whether it’s ChatGPT, Meta’s new platform Threads or influencer marketing, tactics and platforms will always grow, evolve or fall off. But what about the laws of marketing that stay the same? As ravenous readers ourselves, the Good Aim team has put together a list of books that have helped us better

Most people have seen the term SEO on blogs or social media, but what is SEO? Search engine optimization, or SEO, is optimizing your content so search engines, like Google or Bing, can easily see what your website is about when someone is searching for a relevant topic. But how do you hit the prized

Do you want to start posting more on your company’s social media accounts, but not sure what platforms you should focus on? With every platform constantly updating their algorithms and each one having a different core audience, it can be difficult to find the one that’s right for your company. After years of helping clients

Starting an email marketing campaign, especially from scratch, can be very difficult if you don’t have a lot of experience with generating leads with this tactic. With that in mind, the Good Aim team put together five tips for everyone to remember when they start to build out an email marketing campaign.  Imagine if you

Determine the purpose A landing page is a webpage that’s designed for a particular purpose. You may want visitors to: Before you develop your landing page, you should be able to answer these two questions: What is the purpose of your page? How does this help increase conversions? Choose a unique URL Perhaps you want

It’s strange to think back to a time when having a company website wasn’t a necessity like it is today. It’s an absolute must if an organization wants to tap into the 5.16 billion individuals who use the internet on a regular basis. With so many users (and so much content!) on the internet, the

As we begin the new year, the team at Good Aim Communications has compiled a list of some of the upcoming social media trends to keep in mind when considering your company’s social media strategy and calendars. Social media marketing tends to be evolving and fast paced with social media companies altering their algorithms to

With over 810 million members in more than 200 countries and territories, LinkedIn has become the world’s largest professional social network. Professionals and students can utilize LinkedIn to make connections, hear from thought leaders and companies, and share their own work and successes. Even with these great benefits, some are still hesitant to take full

What are some hardships you have faced as an entrepreneur?  COVID was (and continues to be) a major challenge. As a mother of two elementary children, I was stretched so thin trying to tend to my business clients … and my family clients (if you know what I mean)! I struggled to find any help because