10 tips to make your landing pages convert
Determine the purpose A landing page is a webpage that’s designed for a particular purpose. You may want visitors to: Before you develop your landing page, you should be able to answer these two questions: What is the purpose of your page? How does this help increase conversions? Choose a unique URL Perhaps you want
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Ten Things I’ve Learned After Ten Years of Running a Company
What are some hardships you have faced as an entrepreneur? COVID was (and continues to be) a major challenge. As a mother of two elementary children, I was stretched so thin trying to tend to my business clients … and my family clients (if you know what I mean)! I struggled to find any help because
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Sometimes The Best Marketing Doesn’t Look Like Marketing
Back in my 20s, around 2010, when I worked as the marketing manager for the Arts Council of Indianapolis (one of the coolest jobs I’ve ever had), we participated in next-gen engagement training, including how-to sessions on topics like events and social media that appeal to young professionals, college students and school-age demographics. Led by
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Signs you need a brand refresh!
For any business or public figure to remain successful, refreshing their “brand”, or rebranding, can be a game changer. A brand is more than a logo or business name: Marty Neumeier, in his book “The Brand Gap,” defines a brand as “a person’s gut feeling about a product, service, or organization.” A rebrand, no matter
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8 Things to Keep in Mind Before Building a Website
If you’re a business owner and you’re considering building a website, it’s possible that you feel overwhelmed by all the options and possibilities when it comes to spotlighting your company and establishing an online presence. No need to worry—we’ve compiled a list of things you may need to consider so that you can make the
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