Before email began communicating to the masses in the early ‘90s, the major forms of advertising were print, outdoor, television and radio.  Fast forward 30+ years later and marketing messages hit you from all sides and senses. Some are more effective than others, some are more affordable than others, but email marketing is one strategy that has stood the tests of time.

Before you develop your landing page, you should be able to answer these two questions: What is the purpose of your page? How does this help increase conversions?

It’s strange to think back to a time when having a company website wasn’t a necessity like it is today. It’s an absolute must if an organization wants to tap into the 5.16 billion individuals who use the internet on a regular basis. With so many users (and so much content!) on the internet, the big question is – what information should a company share?

As we begin the new year, the team at Good Aim Communications has compiled a list of some of the upcoming social media trends to keep in mind when considering your company’s social media strategy and calendars. Social media marketing tends to be evolving and fast paced with social media companies altering their algorithms to put the best content in front of their audience. Regardless of your industry, it’s important to understand how important social media can be to a company and how to keep ahead of the trends. Here are some tips to make sure that you start the year off on the right foot. 

What are some hardships you have faced as an entrepreneur?  COVID was (and continues to be) a major challenge. As a mother of two elementary children, I was stretched so thin trying to tend to my business clients … and my family clients (if you know what I mean)! I struggled to find any help because

Back in my 20s, around 2010, when I worked as the marketing manager for the Arts Council of Indianapolis (one of the coolest jobs I’ve ever had), we participated in next-gen engagement training, including how-to sessions on topics like events and social media that appeal to young professionals, college students and school-age demographics. Led by

If you’re a business owner and you’re considering building a website, it’s possible that you feel overwhelmed by all the options and possibilities when it comes to spotlighting your company and establishing an online presence. No need to worry—we’ve compiled a list of things you may need to consider so that you can make the