Sometimes The Best Marketing Doesn’t Look Like Marketing
Back in my 20s, around 2010, when I worked as the marketing manager for the Arts Council of Indianapolis (one of the coolest jobs I’ve ever had), we participated in next-gen engagement training, including how-to sessions on topics like events and social media that appeal to young professionals, college students and school-age demographics. Led by
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Signs you need a brand refresh!
For any business or public figure to remain successful, refreshing their “brand”, or rebranding, can be a game changer. A brand is more than a logo or business name: Marty Neumeier, in his book “The Brand Gap,” defines a brand as “a person’s gut feeling about a product, service, or organization.” A rebrand, no matter
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