Determine the purpose A landing page is a webpage that’s designed for a particular purpose. You may want visitors to: Before you develop your landing page, you should be able to answer these two questions: What is the purpose of your page? How does this help increase conversions? Choose a unique URL Perhaps you want

What are some hardships you have faced as an entrepreneur?  COVID was (and continues to be) a major challenge. As a mother of two elementary children, I was stretched so thin trying to tend to my business clients … and my family clients (if you know what I mean)! I struggled to find any help because

Back in my 20s, around 2010, when I worked as the marketing manager for the Arts Council of Indianapolis (one of the coolest jobs I’ve ever had), we participated in next-gen engagement training, including how-to sessions on topics like events and social media that appeal to young professionals, college students and school-age demographics. Led by

If you’re a business owner and you’re considering building a website, it’s possible that you feel overwhelmed by all the options and possibilities when it comes to spotlighting your company and establishing an online presence. No need to worry—we’ve compiled a list of things you may need to consider so that you can make the