Getting the most out of your company blog
It’s strange to think back to a time when having a company website wasn’t a necessity like it is today. It’s an absolute must if an organization wants to tap into the 5.16 billion individuals who use the internet on a regular basis. With so many users (and so much content!) on the internet, the big question is – what information should a company share? Beyond the “About Us” and “What We Do” sections, there’s great opportunity to share more information about a company’s core competencies, strengths and insight into what the organization does on a more granular level. Providing regular, engaging content through a company blog can build a deeper connection and level of trust with potential and current customers. Need some pointers on how to manage your company blog? The team at Good Aim Communications is here to help.
This one might seem obvious, but it truly makes a difference. How many company websites have you visited, checked out their blog section and noticed the last blog was posted several months (sometimes even years!) ago? Maintaining a regularly updated blog means an opportunity for people to learn more about your services or products when visiting your website. It can also mean a potential for higher ranking for search engines, which is key to getting more potential customers to learn about your company.
It can be difficult to stick to regularly writing and sharing a blog post, but an easy way to get into the habit is to create a monthly or quarterly content calendar. Plan out what topics you or your team will cover and decide who will be responsible for writing, editing and posting the content. Once there’s a schedule and rhythm of creating and sharing content, your company blog will become something that can be easily integrated into your schedule.
Similar to finding consumers’ pain points, finding your company’s niche for content is key to reaching the right audiences and attracting potential customers. Focus on what your company knows best and write about it. Do your customers have frequently asked questions about your products or services? Write a blog answering those questions. Is there a shift in your industry that will impact your clients? Explain it in a blog post. Tap into the knowledge base you and your team already has and share it. This will make developing content effortless and create a genuine connection to your website visitors.
You’ve created a content calendar and are regularly writing and posting content on your website. Now what? Share it! Take to LinkedIn, Facebook, Twitter or wherever your company is actively on social media. Encourage your team to share it on their social media profiles as well. Don’t feel like you can only share your blog post immediately after it’s written. Only a fraction of your company’s social media followers see content when it’s first published, take the opportunity to reshare an older blog post to get more reach.
Need more help with your company’s marketing? Reach out to the team at Good Aim Communications to schedule a call and learn how we can help.