Does having a blog make sense for your company?  Short-form content and video may be exploding, but having a company blog can still be one of the best ways to distribute information to current and potential customers. Blogging, which can offer more than just good information and pageviews, should always be one of the mainstays

With the rise of apps like TikTok and platforms like Instagram introducing Reels and YouTube putting out Shorts, it’s clear to see that the medium of video is a powerhouse in digital marketing. Trends like these are important to stay on top of, but just posting a video occasionally is not going to mean success

Marketing is always changing. Whether it’s ChatGPT, Meta’s new platform Threads or influencer marketing, tactics and platforms will always grow, evolve or fall off. But what about the laws of marketing that stay the same? As ravenous readers ourselves, the Good Aim team has put together a list of books that have helped us better

Most people have seen the term SEO on blogs or social media, but what is SEO? Search engine optimization, or SEO, is optimizing your content so search engines, like Google or Bing, can easily see what your website is about when someone is searching for a relevant topic. But how do you hit the prized

Do you want to start posting more on your company’s social media accounts, but not sure what platforms you should focus on? With every platform constantly updating their algorithms and each one having a different core audience, it can be difficult to find the one that’s right for your company. After years of helping clients

Starting an email marketing campaign, especially from scratch, can be very difficult if you don’t have a lot of experience with generating leads with this tactic. With that in mind, the Good Aim team put together five tips for everyone to remember when they start to build out an email marketing campaign.  Imagine if you

With over 810 million members in more than 200 countries and territories, LinkedIn has become the world’s largest professional social network. Professionals and students can utilize LinkedIn to make connections, hear from thought leaders and companies, and share their own work and successes. Even with these great benefits, some are still hesitant to take full

If you’re new to social media, hashtags can be one of the most confusing aspects of online posting. It can be overwhelming to learn how many to use, where to use them and when you need to place the precursory pound symbol. Don’t fret, we’ve created this comprehensive guide to hashtags so that you can

Are you a small or medium-sized business that is unable to have its own marketing team? Are you a startup that needs more attention to grow your brand? Does your marketing team need a boost for a large, upcoming project or guidance for creating their first marketing plan?   Hiring more people for your marketing

COVID-19 isn’t going away any time soon, and marketers need to stay smart about how to best reach their audiences and boost their brand. Here are our top six tips for companies to strengthen their marketing efforts in year two of the pandemic.    Be authentic.  For many people, the risk of infection and adherence to