When you hear the words “artificial intelligence,” what comes to mind? Do you think of machine-generated images, content creation and advances in technology? Or do these words spark questions surrounding the legal and ethical impacts of AI use? In this article, we break down the implications of AI on marketing.

Before email began communicating to the masses in the early ‘90s, the major forms of advertising were print, outdoor, television and radio.  Fast forward 30+ years later and marketing messages hit you from all sides and senses. Some are more effective than others, some are more affordable than others, but email marketing is one strategy that has stood the tests of time.

LinkedIn is a great place for B2B companies to grow and nurture an audience, but how do you know if that is the right place for your advertising money to go? Check out the top three things to consider before starting advertising on LinkedIn.

Short-form content and video may be exploding, but having a company blog can still be one of the best ways to distribute information to current and potential customers. Blogging, which can offer more than just good information and pageviews, should always be one of the mainstays in your content marketing mix, and here’s why.

With the rise of apps like TikTok and platforms like Instagram introducing Reels and YouTube putting out Shorts, it’s clear to see that the medium of video is a powerhouse in digital marketing. Trends like these are important to stay on top of, but just posting a video occasionally is not going to mean success for your social media strategy. So, what will?

Marketing is always changing. Whether it’s ChatGPT, Meta’s new platform Threads or influencer marketing, tactics and platforms will always grow, evolve or fall off. But what about the laws of marketing that stay the same? As ravenous readers ourselves, the Good Aim team has put together a list of books that have helped us better understand the eternal rules behind effective marketing.

Most people have seen the term SEO on blogs or social media, but what is SEO? Search engine optimization, or SEO, is optimizing your content so search engines, like Google or Bing, can easily see what your website is about when someone is searching for a relevant topic. But how do you hit the prized top spot in the search rankings? Good Aim has compiled a few tips that you can implement to help you reach the top search result.

Do you want to start posting more on your company’s social media accounts, but not sure what platforms you should focus on? With every platform constantly updating their algorithms and each one having a different core audience, it can be difficult to find the one that’s right for your company.

Starting an email marketing campaign, especially from scratch, can be very difficult if you don’t have a lot of experience with generating leads with this tactic. With that in mind, the Good Aim team put together five tips for everyone to remember when they start to build out an email marketing campaign. 

Before you develop your landing page, you should be able to answer these two questions: What is the purpose of your page? How does this help increase conversions?