Most people have seen the term SEO on blogs or social media, but what is SEO? Search engine optimization, or SEO, is optimizing your content so search engines, like Google or Bing, can easily see what your website is about when someone is searching for a relevant topic. But how do you hit the prized top spot in the search rankings? Good Aim has compiled a few tips that you can implement to help you reach the top search result.

Do you want to start posting more on your company’s social media accounts, but not sure what platforms you should focus on? With every platform constantly updating their algorithms and each one having a different core audience, it can be difficult to find the one that’s right for your company.

Starting an email marketing campaign, especially from scratch, can be very difficult if you don’t have a lot of experience with generating leads with this tactic. With that in mind, the Good Aim team put together five tips for everyone to remember when they start to build out an email marketing campaign.