Tweeting and sharing, posting and uploading, streaming and commenting—social media is a part of our daily lives. Over half of the world’s population (56%, to be exact) uses social media. Not only are marketers eager to reach out to the huge audiences on social networks, but consumers are looking to hear from brands on social

“You never get a second chance to make a good first impression,” as Will Rogers, famed actor and humorist from the 1930s once said. While this is certainly accurate in personal relationships, it’s also unbelievably true when it comes to your digital presence. According to a study from the Missouri University of Science and Technology,