How to know if LinkedIn Ads are good fit for your advertising dollars

LinkedIn is a great place for B2B companies to grow and nurture an audience, but how do you know if that is the right place for your advertising money to go? Check out the top three things to consider before starting advertising on LinkedIn.

Where do you want people to be in your funnel?

When starting any advertising or marketing campaign, it’s important to establish your end goal for each tactic. Part of that is where you want people to be in the funnel when they are seeing the creative. For example, where people are in your sales processes when they set up an introductory meeting should look very different than where they are when scrolling through your blog.

LinkedIn ads are no different. If you are looking to put more people in the awareness stage, then having ads on LinkedIn could be a great tactic. If you are trying to get qualified leads, something like an email campaign or Google AdWords could be a better fit.

What other marketing materials do you currently have?

As mentioned above, it’s important to remember that LinkedIn ads are great for awareness, but after you get people in the awareness stage, what’s next? LinkedIn ads can boost your sales, but also drain you if you aren’t ready for them.

That’s why, if you are starting a new campaign or have a limited budget, you should focus on making sure your lead generation campaign is clickable, your blogs are rich and full of information, and your social media presence brings value to those digesting it. If you already have all of these boxes checked, looking at pricing might be the best next step.

Can advertising fit into your advertising budget?

As with all advertising, it’s important to decide how much you spend in your total cost to acquire a customer. LinkedIn ads can be an effective way to get customers, but if it makes your margins too thin, it might be worth trying other ways to get the word out like attending conferences or creating an email list.

Any kind of digital advertising can improve sales and hit KPIs, but only if it makes sense for where you are. That’s why having an expert tell you what platforms might work for you and what ones might not can save time, money and cut down on mistakes.

Need that helping hand? Reach out by going to goodaimcommunications.com/contact, and see if we might be a good fit for you.