Indianapolis Neighborhood Housing Partnership
Indianapolis Neighborhood Housing Partnership (INHP) was offering two unique homeownership programs, Home Value Guaranty and Rehab Match. They needed some inspiration to help spread the word about these programs to potential homeowners.
We developed a multifaceted marketing plan to support their objectives. We clarified the situation, audience, goals (both internally and externally), honed a strategy and developed tactics such as targeted outreach to realtors and homeowners. We secured earned media and drafted content for their website and various marketing materials.
Maybe the coolest part? We organized a realtor bus tour of the neighborhoods where the program was offered. It was a super fun and impactful day.