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CJS Accounting | Branding

An Indianapolis-based accounting firm needed a brand refresh and logo. We developed a streamlined brand guide, complete with a color scheme, fonts and of course, logo. The owner is a bright woman with a bright personality. TO reflect her sun-shiny essence, we chose a rich yellow and and used circles to give it the look of a sun. A secondary colors of gray and blue in her brand helps communicate the solid trustworthiness of her team, which is central to anyone helping manage business and personal finances.